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北京展厅设计对企业品牌宣传的影响分析

更新日期:2018-07-19 14:14 发布公司:东格装饰
一、直观传达品牌档次
I. visually convey the brand level

北京展厅设计中,大到展厅整体呈现的企业内涵,小到企业产品的展现,都直接或间接地向参观者传递了品牌定位以及其设计的品味,这直接影响到品牌在参观者心中所界定的档次。
Beijing exhibition hall design, to present the connotation of enterprise, the exhibition hall to display of enterprise products, either directly or indirectly to the visitors the brand positioning and the design of taste, which directly affect the brand in the heart of visitors defined in the class.

二、扩大品牌知名度
Second, expand brand awareness

展示企业品牌是企业展厅设计的基本性能,因而一个出色的企业展厅可完善地体现品牌风格、呈现品牌主题。若能将企业展厅的整体设计恰如其分地融合品牌形象,那么它将有力推进品牌知名度的扩大。
The exhibition enterprise brand is the basic performance of enterprise exhibition hall design, so an outstanding enterprise exhibition hall can fully reflect the brand style and present the brand theme. If the overall design of the enterprise exhibition hall can be appropriately integrated with the brand image, then it will effectively promote the expansion of brand awareness.

北京展厅设计

三、提升品牌亲和力
3. Improve brand affinity

企业展厅设计中,合理的空间布局及活动策划,能有效提升品牌与参观者的交互性,从而让参观者全面了解品牌文化,增加品牌亲和力。
In the design of enterprise exhibition hall, reasonable space layout and activity planning can effectively enhance the interaction between the brand and visitors, so that visitors can fully understand the brand culture and increase the affinity of the brand.

四、影响品牌市场效益
4. Influence brand marketing benefits

企业展厅中,经营理念和设计理念的有效结合可准确展示产品定位,从而明确市场定位,而这也有助于实现品牌在市场投入中的最大效益。

Enterprise, combining the management concept and design idea to show accurate product positioning, and a clear market positioning, which help to achieve brand into the biggest benefit in the market.

本文关键词:北京展厅设计

Key words: Beijing exhibition hall design