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北京展厅设计的风格对企业有什么影响?

更新日期:2018-07-25 15:24 发布公司:东格装饰
北京展厅设计的风格对企业有什么影响?常听人提起“展会中你的对手就在对面”,虽然在展览提供了规模效应,但是竞争也就无处不在了。不光如此,同行业的同质化竞争无处不在,那么差异化竞争是在面临同质化的最好解决办法。那么北京展厅设计的风格对企业有什么影响?
What influence does the style of Beijing exhibition hall design have on the enterprise? It is often said that "your opponent is on the other side of the show". Although scale effect is provided in the exhibition, competition is everywhere. Moreover, the homogenization competition of the same industry is everywhere, so the differentiation competition is the best solution to face homogenization. So what influence does the style of Beijing exhibition hall design have on enterprises?

那么在北京展厅设计前我们需要对它进行定位,如同写故事的读者群体定位一样。你的客户群体是哪些?年龄如何?受教育程度?公司规模?收入多少?他们的喜好?接受的流行趋势是什么?这些都是要考虑的。
Therefore, before the design of Beijing exhibition hall, we need to locate it, just like the group of readers who write stories. What is your customer base? How old? How exposed are you to education? Company size? What is the income? Their preferences? What are the trends in acceptance? These are all things to consider.

在确定北京展厅设计的定位后,就要考虑设计风格、工艺用材、展示内容以及费用预算等方面作全面的分析和定位,这就像文章的大纲一样。
After the positioning of Beijing exhibition hall design is determined, comprehensive analysis and positioning should be made in terms of design style, process materials, display content and cost budget, which is just like the outline of the article.


北京展厅设计


再然后进行展厅内容填充,力求表现的是企业的整体形象,既要有时代感,要有企业的特色,要符合产品特色,因此将企业标志、VI等在展厅设计中合理、规范运用,必能很好的体现企业的特性,同时又能取得特色鲜明的展厅设计效果。
And then to the exhibition hall content filling, and strive to performance is the overall image of enterprises, both must have the time feeling, have the characteristic of enterprise, to conform to the product characteristics, therefore the enterprise logo, VI, etc in the exhibition hall design reasonable, standard, will reflect the characteristics of the enterprise can be a very good, at the same time the characteristic exhibition hall design effect can be achieved.

其次就是材料的选择,其实好的展厅设计是可以重复利用的,甚至可以多次拆卸、快速组装,甚至根据情况将搭建方法改变,可以变成另外样式的展厅。就如同奔驰的移动展厅一样,要求可拆卸50次以上,安装时间不能超过18小时,所有设备要求模块化,整体成本也高,但是相对于50次的展览费用来说由便宜很多。从效果来看确实符合了国际化、大气、简约的要求。
Secondly, it is the choice of materials. In fact, a good exhibition hall design can be reused. It can even be disassembled and assembled several times and quickly. Just like the mobile exhibition hall of mercedes-benz, it requires more than 50 times of disassembly, no more than 18 hours of installation time, all equipment needs to be modular and the overall cost is high, but it is much cheaper than the exhibition cost of 50 times. From the perspective of effect, it meets the requirements of internationalization, atmosphere and simplicity.

一个好的北京展厅设计留给观众的是清晰、强烈的印象。简洁、明快是吸引观众的最好办法,照片、图表、文字说明应该明确、简练。此外,北京展厅设计中一定要有突出的亮点,通过造型、灯光等手段突出重点展示内容,或通过单独陈列、利用射灯等手段突出、强调重点展品。

A good Beijing showroom design leaves a clear and strong impression on the audience. Simplicity and lightness are the best ways to attract an audience. Photos, charts, and text should be clear and concise. In addition, Beijing exhibition hall design must have outstanding bright spot, through modelling, lamplight wait for a means to highlight the key display content, or through display alone, use the means such as shooting lamp to highlight, emphasize key exhibit.