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北京展厅设计的风格分析

更新日期:2018-07-16 17:44 发布公司:东格装饰
在当今这个数字化的时代之中,展厅已经成为了很多领域中应用的首选。这种应用多媒体与数字化技术结合进行展示的方式,通过先进的技术,结合新颖的创意,使展示的效果达到前所未有的品质。下面简单介绍一下北京展厅设计的六大风格:
In today's digital age, showrooms have become the first choice in many fields. The combination of multimedia and digital technology to display the way, through advanced technology, combined with innovative ideas, so that the display effect to achieve unprecedented quality. The following is a brief introduction to the six styles of Beijing exhibition hall design:

1、道具国际化风格
1. International style of props

即主要采用国际通用标准化装置金属结构件框架,标准化、规范化的轻质铝合金展架,复合板组合展示版面等设计组成的展台。属典型的现代主义国际通用风格,常见于小型展示设计中。具有布展、拆装、储运简便等优点。
That is, it mainly adopts the frame of metal structural parts of the international general standard device, the light aluminum alloy exhibition frame of standardization and standardization, and the display panel of composite plate combination. It is a typical modernist international style, often seen in small exhibition design. It has the advantages of spreading, disassembling, storage and transportation.

2、建筑化风格
2. Architectural style

即将展示设计为建筑形式为特征的空间构成造型。建筑风格的展示特点线条明快,色彩单纯,造型见解,形态硬朗,能快速的给观众留下深刻印象。这种风格多见于房产商的展台,在一些工业产品展台中也有设计为生产车间形式的。
The space that will show design for building form is characteristic to form modelling shortly. The display features of architectural style are bright lines, simple colors, strong shapes and strong shapes, which can leave a deep impression on the audience quickly. This kind of style is commonly seen in the display stand of real estate business, in some industrial product display stand also have design for the form of production workshop.

3、形象统一化风格
3. Unified style of image

即以参展商CIS战略形象为统一标志,运用于其参加的所有的国际性、区域性展览活动的展示设计中。一些大型品牌企业都有自身企业形象的标准化图形、字体、色彩等要素及其特殊结构的道具等,他们在参加国内外的系列展览活动时,都规定展示设计者在其企业文化形象框架内设计展台,以突显该企业的独特个性形象。这种统一形象风格的展示设计,能强化观众对该企业文化形象的视觉记忆。
That is to take the strategic image of the exhibitor CIS as the unified symbol and apply it to all the international and regional exhibition activities it participates in. Some big brands have their own corporate image, font, color elements such as the standardization of graphics and the special structure of props, such as when they take part in a series of exhibitions at home and abroad, all within the framework of rules show the image of the designers in its corporate culture design booth, to highlight the distinct personality of the enterprise image. The display design of this unified image style can strengthen the visual memory of the company's cultural image.

4、道具虚无化风格
4. The props are nihilized

道具虚无化风格即将承载展品的柜、台、架等道具处理为视觉感虚化的效果;或者将展品处为多媒体展示,而不直接陈列实物。这种充分利用新材料、新工艺、新煤体、新技术的创意设计,既能充分保留和展示展台的特色造型,又能给观众在参观展品时,对展台的道具产生新奇和神秘感。道具的“虚化”视觉感和展品的“实化”视觉感所产生强烈的对比,使“虚”与“实”形成视觉交替,给人以时尚趋势的导向。
Props nihilization style will soon carry the display of the cabinets, tables, shelves and other props processing for the visual sense of the virtual effect; Or display the exhibit as a multimedia display rather than a physical one. That make full use of new materials, new technology, new media, the creative design of the new technology, can retain and sufficiently display booth characteristic modelling, also can give the audience, when they visit exhibits on booth props novelty and mystery. The contrast between the "virtualized" visual sense of the prop and the "realistic" visual sense of the exhibit makes the "virtual" and "real" form visual alternation, giving people the direction of fashion trend.

5、生活化风格
5. Lifestyle style

即采用设计现实小环境场景布置,达到“身临其境”的效果。使现代企业有许多生产系列产品的,在展览活动中也是将系列产品在一个展台上集中展示的。在这里展示设计中,经常市将展台硬造成一个现实的场景布置。如家用电器系列的室内场景、家具系列的卧室场景、餐饮用具系列的厨房场景、卫生洁具系列的洗手间场景等。
That is, the design of realistic small environment scene layout, to achieve the "immersive" effect. Modern enterprises have a lot of production series of products, in the exhibition activities will also be a series of products in a concentrated exhibition platform. In the exhibition design here, often the market will be hard to create a realistic scene layout. For example, the indoor scene of the household electrical appliance series, the bedroom scene of the furniture series, the kitchen scene of the catering appliance series, the toilet scene of the sanitary ware series, etc.

6、回归自然化风格
6. Return to the natural style

即将崇尚自然、回归大自然的理念融入展示设计创意之中,使展台空间洋溢着人与自然和谐温馨的浓郁环境氛围。这种常常运用于旅游找上的展台设计,以模拟现实场景为主,会令人有如入仙境的感觉,拉近了观众的亲近距离,也加深了观众对展台的印象。

The concept of advocating nature and returning to nature will be integrated into the exhibition design creativity, so that the booth space is permeated with the strong environment atmosphere of harmony and warmth between human and nature. This often applied to tourism for booth design, to simulate a real scene is given priority to, is like the fairyland feeling, intimate distance closer to the audience, also deepened the audience the impression of the booth.