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北京展厅设计要注意的细节

更新日期:2018-07-16 17:45 发布公司:东格装饰
在商业化进程越来越迅猛的当今时代,展示不失是各行业公司为自己广泛宣传的好方法。展示的作用比较广泛,主要功能是从展厅的设计风格及档次来体现一个公司的企业文化,企业品牌提升也是从展示上得以发挥、推进。那么,北京展厅设计要注意哪些细节呢?
In an era of increasingly rapid commercialization, display is a good way for companies in various industries to promote themselves widely. The main function of the exhibition is to reflect the corporate culture of a company from the design style and level of the exhibition hall. The promotion of enterprise brand is also to give play to and promote from the display. So, what details should be noted in the design of Beijing exhibition hall?

一、注重风格独特与主题鲜明
1. pay attention to unique style and distinct theme

在展厅设计方面,首先要确立的是展厅的风格和主题,一个成功的展厅设计,直接关系到品牌的发展和影响力。在装修设计上,要充分体现一个品牌的经营特色,从不同角度表达品牌的理念和人文文化。
In terms of exhibition hall design, the first thing to establish is the style and theme of the exhibition hall. A successful exhibition hall design is directly related to the development and influence of the brand. In the decoration design, we should fully reflect the operation characteristics of a brand and express the concept and culture of the brand from different angles.

展厅的风格和主题,是展厅总体设计的基础。展厅要风格独特别致,特点要突出,能使品牌形象变得个性鲜明,将丰富产品的外在形象,渲染品牌的感染力。主题从整个展厅的展示效果中,可以让顾客感觉到一个品牌的独特品牌文化,也就是一个品牌的风格,产品定位及市场定位等。
The style and theme of the exhibition hall are the basis of the overall design of the exhibition hall. The exhibition hall should be unique and unique in style and features should be highlighted, which can make the brand image become distinctive and enrich the external image of the product and render the appeal of the brand. From the display effect of the whole exhibition hall, the theme enables customers to feel the unique brand culture of a brand, namely the style, product positioning and market positioning of a brand.

二、注重视觉效果和现场感受
2. Pay attention to visual effect and on-site feeling

一个展台的设计效果如何,关键是看能否吸引观众特别是专业观众的目光。优秀的展厅装饰应具有很强的视觉吸引力,只有这样观众才会对该展台产生兴趣,并直接加深观众对参展企业的识别度和记忆度。这样,才能是客户对该展台产生一种亲和力,自然而然地进入展台参观、咨询、贸易。
The key to the design of a booth is to attract the attention of the audience, especially the professional audience. Excellent exhibition hall decoration should have strong visual appeal, only in this way can the audience become interested in the exhibition platform, and directly deepen the recognition and memory of the exhibitors. In this way, the customer will have a kind of affinity to the booth, and naturally enter the booth to visit, consult and trade.

如何在众多的展位中突出自己以取得良好的视觉效果,关键是看设计中有无区别于其它展台的个性化设计。而个性化设计的实现手段应该与企业性质、产品功能、发展方向相结合,通过一切视觉符号对外传达企业的经营理念与情报信息,而不是一味盲目地追求特异效果。这里,企业标志为我们寻求个性的展台设计提供了丰富的设计元素与设计依据。
How to highlight oneself in numerous booth to obtain good visual effect, the key is to see whether there is a personalized design different from other booth in the design. But the implementation of personalized design method should be with the nature of enterprise, product features, development direction, the combination of all through visual symbols to convey to foreign enterprise's management idea and intelligence information, rather than blindly pursue specific effect. Here, the enterprise logo provides us with rich design elements and design basis for the exhibition stand design of seeking individuality.

三、注重外观设计和企业标志
3. Pay attention to appearance design and corporate logo

展台基本造型是整个展台的骨架所在,是一个展台设计大效果形成的关键,对远视效果的影响尤为重要。目前,一些展台设计特别是大型特装展台设计中,设计师将企业标志的图形部分作为基本的造型元素,对它进行抽象、概括、立体化处理,从而形成有别于其他展台造型完全体现企业自身特点的设计效果。这样的处理不仅突出了视觉效果,吸引了观众目光,同时也有助于观众加深对企业的记忆。
The basic shape of the exhibition stand is the skeleton of the whole exhibition stand, which is the key to form a large effect in the design of an exhibition stand. At present, some booth design especially large special decoration booth design, the designer of the modelling of the graphical portion of the logo will be as the basic elements, it abstract, generalization, three-dimensional processing, thus forming different from other booth model fully embodies the characteristics of the enterprise itself design effect. Such treatment not only highlights the visual effect and attracts the audience's attention, but also helps the audience deepen their memory of the enterprise.

企业标志的图形部分是整个标志的主体部分,是企业、商家为了便于信息传递而采用的图形符号,通过含义明确、造型单纯的符号形象将企业精神面貌、行业特征等充分体现出来,便于相关者识别。当然,企业标志各不相同,有的较适合,有些不太适合作为设计元素。但至少可以把其中的部分元素拿出来进行处理,达到或基本达到通过企业标志来宣传企业的目的。
The graphical portion of the corporate logo is the main part of the logo, is the enterprise, the businessman in order to facilitate information transfer and use of graphic symbol, through the meaning clear, modelling is simple, the symbolic image of the enterprise spirit, industry characteristics, such as fully reflected, facilitate stakeholder identification. Of course, the corporate logo is different, some are more suitable, some are not suitable as design elements. But at least some of these elements can be taken out for processing to achieve or basically achieve the goal of promoting the enterprise through the corporate logo.

四、注重色彩搭配和整体和谐
4. Pay attention to color matching and overall harmony

色彩在所有艺术表现形态中,是最易感染人的心理,使之产生“好、恶”判断的方面。展台的设计对象是观众,设计师应该从各个方面想方设法让观众产生“好”的感觉,色彩也不例外。
Color is the most easily to infect people's psychology in all artistic expression forms, so that it produces "good, evil" judgment aspect. The design object of the booth is the audience, and designers should try their best to make the audience feel "good" from all aspects, color is no exception.

色彩设计在考虑展出时间(季节)、展出地点、灯光照明调配等因素的同时,必须考虑到企业及展品,应根据展品来选择、使用色彩。因为,参观者往往将展品与特定的色彩联系起来,两者相配,使用相联系的色彩来装饰展台表现展品就会使人产生一种“符合逻辑”的感觉,有助于记忆。
Color design must take into account enterprises and exhibits while considering factors such as the time of exhibition (season), place of exhibition, and allocation of lighting and lighting. Color should be selected and used according to the exhibits. Because, visitors often will associated with a particular colour, exhibits both suitable, associated use of color to decorate the booth performance can make the person produces a feeling of "logical", help to memory.

国际上许多大型企业的展台色彩设计总是以标志色为基本面貌出现,如可口可乐、美能达、柯达等。这样的色彩设计总是能让观众留下非常深刻的印象。
The color design of many large enterprises in the world always takes logo color as the basic appearance, such as Coca-Cola, minolta, kodak, etc. Such color design can always leave a very deep impression on the audience.

五、注重图文展示和印象加深
5. Pay attention to the display of pictures and texts and deepen the impression

图文主要是指文字说明、图解、照片背景等几个方面。它有着与展品同样重要的作用,特别是一些小型展品的展台设计中,图文的重要性更显得突出。它起着传递企业产品相关信息给观众,并促使其留下深刻印象的作用。
Graphic text mainly refers to text description, graphics, photo background and other aspects. It has the same important function as the exhibits, especially in the design of some small exhibition stands, the importance of pictures and texts is more prominent. It plays the role of conveying relevant information of enterprise products to the audience and impressing them deeply.

设计师总是千方百计的运用各种手段增加传递信息的力度,主要是采用直接、简洁、易懂、易识别、易记忆的画面、文字来实现。在具体设计中,应根据展台所处位置、参观者流动方向来确定图文大小、朝向。

Designers always try their best to use various means to increase the transmission of information, mainly using direct, concise, easy to understand, easy to recognize, easy to remember images, text to achieve. In the specific design, the size and orientation of the picture and text should be determined according to the location of the booth and the flow direction of visitors.