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主题展厅设计的要点主要有哪些?

更新日期:2018-08-24 16:28 发布公司:东格装饰

 有一句大家都知道的话:“设计改变生活”。的确,无论从哪个角度来讲,我们的生活都受到设计的不同影响,设计与生活息息相关。甚至可以说,生活离不开设计,特别是21世纪的今天,离开设计,我们的生活将难以想象!包含在设计中的展厅设计与生活同样有着如此紧密的联系。那么展厅设计要求有哪些?怎样使其产生良好的视觉效果和心理效应呢?

There is a saying that everyone knows: "design changes life". Indeed, no matter from which point of view, our lives are influenced by different designs, which are closely related to life. It can even be said that life can not be separated from design, especially in the 21st century today, without design, our life will be difficult to imagine! The exhibition hall contained in the design is also closely linked with life. What are the design requirements of the exhibition hall? How can it produce good visual effects and psychological effects?

主题展厅设计的要点主要有哪些?

1、展厅设计要明确表达主题 明确传达信息

1, the exhibition hall design should clearly express the theme and convey the message clearly.

主题是企业想要传达给参观者的基本信息和印象,通常是企业本身或产品。明确的主题从一方面看就是焦点,从另一方面看就是使用合适的色彩、图表和布置,用协调一致的方式以造成统一的印象。

The theme is the basic information and impression that the enterprise wants to convey to the visitors, usually the enterprise itself or product. Definite themes are the focus on one hand, and the use of appropriate colors, charts, and layouts to create a unified impression in a coordinated manner.

2、展厅设计要和谐,不要杂乱无章

2, exhibition hall design should be harmonious, do not be chaotic.

展厅是由很多因素,包括展厅整体布局、展品、展架、照明、色彩、图表、展具等组成。好的展厅设计是将这些因素组合成一体,使企业达到展出目的。

The exhibition hall is composed of many factors, including the overall layout of the exhibition hall, exhibits, exhibition shelves, lighting, color, charts, exhibition tools and other components. A good exhibition hall is designed to combine these factors into one, so that enterprises can achieve the purpose of exhibition.

3、展厅设计要简洁不要复杂

3, the exhibition hall design should be concise and not complicated.

一般人在瞬间只能接受有限的信息。观众行走匆忙,若不能在瞬间获得明确的信息,就不会产生爱好。另外,展厅复杂也轻易降低展厅职员的工作效率。展品要选择有代表性的摆设,必需有选择,必有所舍弃。简洁、明快是吸引观众的最好办法。照片、图表、文字说明应当明确、简洁。与展出目标和展出内容无关的设计装饰应减少到最低程度。

The average person can only accept limited information in an instant. If the audience is walking in a hurry, if they can not get clear information in a moment, they will not have hobbies. In addition, the complexity of exhibition hall can also easily reduce the efficiency of exhibition hall staff. Exhibits must be chosen and must be abandoned if they want to choose representative furnishings. Simple and bright is the best way to attract audience. Photographs, charts, and text descriptions should be clear and concise. Design and decorations that are not related to exhibition targets and exhibition contents should be reduced to a minimum.

 一个展厅设计效果如何,关键是看能否吸引观众特别是专业观众的目光。优秀的展厅设计应具有很强的视觉吸引力,只有这样观众才会对该展台产生兴趣,并直接加深观众对展厅的识别度和记忆度。其结果是,他们会对该展厅产生一种亲和力,自然而然地进入展厅参观、咨询、交易。在这一过程中无论最终是否达成协议、产生经济效益,企业都已实现或者部分实现了目的——有效信息的传递。

The key to the design effect of an exhibition hall is to see whether it can attract the attention of spectators, especially the professional audience. Excellent exhibition hall design should have a strong visual appeal, only in this way will the audience interested in the exhibition stand, and directly deepen the audience's recognition and memory of the exhibition hall. As a result, they will have an affinity for the exhibition hall, naturally enter the exhibition hall to visit, consult, trade. In this process, no matter whether the final agreement is reached or not, the enterprise has achieved or partially achieved the goal of effective information transmission.