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更新日期:2018-08-28 14:07 发布公司:东格装饰

在知识创新的信息化时代,随着改革开放更进一步的深入,2010年上海世博会的成功举办,会使中国展示设计无论在设计概念;思维方式还是表现手段上,都必将发生巨大的改变。在不久的将来,中国现代展示设计将呈现出新的趋势,展厅设计作为商业媒介扮演着更重要的角色。 In the information age of knowledge innovation, with the further deepening of reform and opening up, the success of the 2010 Shanghai World Expo will make great changes in China's exhibition design in terms of design concepts, ways of thinking and means of expression. In the near future, China's modern exhibition design will show a new trend, exhibition design as a commercial medium plays a more important role. 


现代科学技术发展拓展了展示设计领域,现代展示设计由物质转向非物质,从现实转向虚拟,从平面转向空间,从有限转向无限。在知识创新大潮风起云涌的信息化时代,现代展示设计呈现出了新的特点和趋向,如:设计人性化、参与互动性、设计多样化以及虚拟现实化等。 The development of modern science and technology has expanded the field of display design. Modern display design has changed from material to immaterial, from reality to virtual, from plane to space, from finite to infinite. In the information age of knowledge innovation, modern exhibition design presents new features and trends, such as: design humanization, participation and interaction, design diversification and virtual reality. 

一、设计人性化 Humanization of design 在现代展厅设计中人性化设计是展示设计的根本,人是作为主体来观赏、领悟展示内容的,因而也是最重要的研究对象。本世纪以来,社会学家和心理学家对参观者的认知心理、环境行为做了许多研究,其成果直接在展示设计中得到了运用。如国外的很多展示场馆十分重视参观路线和照明等观赏环境的设计,注意为儿童、老年人、残疾人服务,绝大多数考虑了无障碍设计,有些还设有儿童游戏室等。他们不仅考虑为公众提供陈列空间,而且还考虑到各种为公众服务的辅助场所。在信息时代,融科技和艺术于一体的展示设计呈现出更人性化、更亲切、更强调人在展示活动中的地位以及物质与精神上全方位的需求,要想使展示信息有效地传递给参观者,使他们从中获益,就要求设计者为参观者创造一个舒适而实用的观赏环境,要尽可能地满足参观者的信息需求与生理、心理需求。展示的效率是通过展示空间的氛围营造来实现的,也就是有些人所说的“场”。这个“场”的营造要有交流和对话的环境气氛,而不是喋喋不休的说教和填鸭式的灌输。要具有一种亲和力,使受众在展示空间中体验到造型、材料、实物、图像、声音等中介媒体都有了生命、活力、表情和情感,使展示空间有了像朋友聚会交流一样的感人魅力。   

Humanized design in modern display design is the foundation of display design. People are the main body to appreciate and comprehend the display content, so it is also the most important research object. Since the beginning of this century, sociologists and psychologists have done a lot of research on visitors'cognitive psychology and environmental behavior, and their results have been directly used in exhibition design. For example, many foreign exhibition venues attach great importance to the design of visiting routes and lighting and other ornamental environment, pay attention to services for children, the elderly, the disabled, most of the barrier-free design is considered, and some also have children's playrooms. They consider not only the provision of public display space, but also the various ancillary places for public service. In the information age, the exhibition design which integrates science, technology and art presents a more humanized, more cordial, more emphasis on the status of people in the exhibition activities and the material and spiritual needs of all-round. In order to effectively transmit the exhibition information to visitors, so that they can benefit from it, designers are required to create a comfortable environment for visitors. And the practical ornamental environment should satisfy the visitor's information needs and physiological and psychological needs as far as possible. The efficiency of display is realized by the atmosphere of display space, which is what some people call "field". This "field" should be constructed with an atmosphere of communication and dialogue, rather than constant preaching and cramming. To have a kind of affinity, so that the audience in the exhibition space to experience the modelling, materials, objects, images, sound and other intermediary media have a life, vitality, expression and emotion, so that the exhibition space has the same moving charm as a friend gathering exchange.

 二、参与互动性 展示的互动性设计最为符合现代信息的传播理念,也更能调动参观者的积极性,提高他们参展的兴趣,这就意味着参观者并不是被动地参观展示,而是主动地体验展示内容,也体现了设计者对于参观者的人文关怀,参观者已不仅仅是旁观者,而变成了探索世界奥秘的主人。早在20世纪60年代,世界上许多有远见的专家就提出了“寓教于乐”的观点,陈列室内“请勿动手”的牌子逐渐被“动手试试”所代替。展厅设计打破以往那种单一的静态展示、封闭式展示方式,变成了一种鼓励参观者参与,在真实的环境中去理解展品、体会展品,让参观者直接动手操作形成新意迭出的独特陈列。著名的美国芝加哥科学工业博物馆居然把公众引入地下真正的煤层,让人们亲自体验煤炭采掘的全过程。但在这些展示中,展品始终是展示信息传播的主体、设计的中心,其互动性是非常有限的。随着信息时代的到来,科技的进步,展示观念的更新,围绕着展示互动性的设计得到了真正意义上的体现。在2000年威尼斯建筑双年展中,参展者、设计师非常重视对互动性的设计。法国展馆将设计概念延伸至室外,一艘垂挂着白色纱帘的威尼斯汽船航行在展区之间,供参观者登船参与讨论,此刻展示道具已成为处在主动位置上运动中的主体。

 The interactive design of the exhibition is most in line with the concept of modern information dissemination, but also can mobilize the enthusiasm of visitors, and enhance their interest in exhibition, which means that visitors are not passive to visit the exhibition, but actively experience the exhibition content, but also reflects the designer's humanistic care for visitors, visitors have not only been. It is a bystander and becomes the master of exploring the mysteries of the world. As early as the 1960s, many far-sighted experts in the world put forward the idea of "teaching with pleasure". The "do not do" sign in the display room was gradually replaced by "do-it-yourself". Display design breaks through the previous single static display, closed display mode, into a kind of encourage visitors to participate in the real environment to understand the exhibits, experience the exhibits, let visitors operate directly to form a unique display of new ideas. The famous Chicago Museum of Science and Industry has introduced the public to the real underground coal seams, allowing people to experience the whole process of coal mining for themselves. But in these exhibitions, exhibits are always the main body of information dissemination, design center, its interaction is very limited. With the advent of the information age, the progress of science and technology, the renewal of the concept of display, around the design of interactive display has been truly embodied. During the Biennale of Venice architecture in 2000, exhibitors and designers attached great importance to the design of interaction. The French Pavilion extends the design concept to the outside world. A Venetian steamer with white curtains sails between the exhibition areas for visitors to board and discuss. The display of props has now become the subject of active movement. 

三、设计手段多样化 Three, diversification of design means 多媒体技术是指结合不同媒体,包括文字、图形、数据、影像、动画、声音及特殊效果,通过计算机数字化及压缩处理充分展示现实与虚拟环境的一种应用技术。随着计算机技术的发展,多媒体、超媒体技术的应用推广,极大地改变了展厅设计的技术手段。与此相适应,设计师的观念和思维方式也有了很大的改变,先进的技术与优秀的设计结合起来,使得技术人性化,并真正服务于人类。它的应用,拓宽了展示内容及手段,进一步推动了现代展示设计的发展。2000年汉诺威世博会中国馆的第一展区作为跨入新世纪的象征大量地采用了多媒体展示,这样既反映了我国在多媒体和互联网方面的广泛应用和普及,也使参观者通过更多的渠道,用现代的手段了解信息并增强参与感和趣味性。 

Multimedia technology is an application technology that combines different media, including text, graphics, data, images, animation, sound and special effects, and fully displays the real and virtual environment through computer digitization and compression processing. With the development of computer technology, the application and popularization of multimedia and hypermedia technology have greatly changed the technical means of display design. Accordingly, the concept and thinking mode of designers have also changed greatly. Advanced technology and excellent design combine to make technology humanized and truly serve mankind. Its application broadens the contents and means of exhibition, and further promotes the development of modern exhibition design. As a symbol of entering the new century, the first exhibition area of the China Pavilion of the 2000 Hanover World Expo has adopted a large number of multimedia exhibitions, which not only reflects the wide application and popularization of multimedia and the Internet in China, but also enables visitors to understand information through more channels and use modern means to enhance their sense of participation and interest. 

四、虚拟现实化 Four, virtual reality 虚拟现实展厅设计,通过虚拟现实技术来创建和体现虚拟展示世界。展示空间延伸至电子空间,超越人类现有的空间概念,拟成为未来展示设计的方向。设计师可以不受条件的制约,在虚拟的世界里去创作、去观察、去修改。同时,计算机多种多样的表现形式、丰富的色彩,也极大地激发了设计师的创作灵感,使其有可能设计出更好的展示。据悉,Microsoft公司最近已投资开发虚拟艺术品展览的应用系统。这样,人们就可以通过显示头盔,“看”到三维立体的艺术展品,并且通过触觉手套“抚摸”展品,从而达到欣赏艺术品的目的。 

Virtual reality display design, through virtual reality technology to create and reflect the virtual display of the world. The exhibition space extends to the electronic space, beyond the existing space concept of mankind, and intends to become the direction of future exhibition design. Designers can create, observe, and modify in the virtual world without the constraints of conditions. At the same time, the computer has a variety of forms of expression, rich colors, but also greatly stimulated the creative inspiration of designers, making it possible to design a better display. It is reported that Microsoft has recently invested in developing an application system for virtual art exhibitions. In this way, people can "see" three-dimensional art exhibits by displaying helmet, and "touch" exhibits by tactile gloves, so as to achieve the purpose of appreciation of works of art.


 In short, display design in the future development, will continue to combine new disciplines, produce new design concepts, more updated scientific and technological means will serve it, will pay more attention to "people-oriented". Let's look forward to the emergence of future exhibition design that combines technology and design, technology and art, commercialization and humanization.