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看数字多媒体展厅如何演绎互动式营销

更新日期:2018-08-30 20:08 发布公司:东格装饰

    近几年来,随着软硬件技术的发展,绚丽的数字媒体搭建气派非凡的企业展厅,以透彻的智能演绎各种前所未有的数字展厅设计用户体验,以往只有苹果、微软这类全球巨擘才能实现,如今随着数字环境构想的提出,正开始成为每一家企业触手可及的现实展望。

看数字多媒体展厅如何演绎互动式营销

    若论产品的营销方式,最常见的莫过于传统硬广,商业电视广告投放,又或者以各种展览会或博会的形式亮相宣传。而对于数字化时代的房地产、车展、旅游景点等行业,除了传统的营销传播方式外,融入了互动多媒体展示技术和手段的多媒体展厅设计,也受到了行业越来越多的关注,如地产中心数字展厅、企业数字展厅、主题公园展厅等等。

When it comes to product marketing, the most common is the traditional hard and wide, commercial television advertising, or in the form of various exhibitions or expositions to publicize. As for the real estate, automobile exhibition, tourist attractions and other industries in the digital age, besides the traditional marketing communication, the design of multimedia exhibition hall which incorporates interactive multimedia display technology and means has also attracted more and more attention from the industry, such as digital exhibition hall of real estate center, digital exhibition hall of enterprises, exhibition hall of theme park, etc. Wait.

    从整个行业来看,近些来乘着数字科技的翅膀腾飞,多媒体展厅设计也迎来新的发展篇章。特别是国家对智慧城市、特色小镇等新兴产业的重视,基于推进数字创意与国家战略性新兴产业的接轨需要,数字展厅正逐渐成为数字化时代房地产、汽车展等众多行业的营销“利器”。

From the perspective of the whole industry, in recent years with the wings of digital technology take off, multimedia exhibition hall design also ushered in a new chapter of development. In particular, the state attaches importance to smart cities, small towns and other emerging industries, based on the need to promote digital creativity and national strategic emerging industries, digital exhibition hall is gradually becoming a digital era of real estate, automobile exhibition and many other industries of marketing "sharp weapon".

    对于企业展厅而言,则利用高科技技术,展现新颖理念和天马行空的创意设计,达到宣传企业品牌与产品的目的。在这个展厅里面不仅为企业的营销助力,还能够得到更多的消费信任;地产中心的规划展厅,便是利用数字沙盘、虚拟现实等技术,满足地产商对楼盘整体规划环境等楼盘信息的展示,以及消费者对看房的互动需求。而就汽车展而言,汽车4S店、汽车展览对数字展厅应用的重视,不仅提供消费者的看车体验,而且还能提高汽车厂商的销售业。

For the enterprise exhibition hall, the use of high-tech technology, showing innovative ideas and sky-high creative design, to publicize the enterprise brand and products. In this exhibition hall, not only for the marketing of enterprises, but also to get more consumer trust; Real Estate Center Planning Exhibition hall, is to use digital sand table, virtual reality technology, to meet the real estate developers on the overall planning environment and other real estate information display, as well as the interactive needs of consumers to see the house. As far as auto exhibition is concerned, 4S stores and auto exhibitions attach importance to the application of digital exhibition hall, which not only provide consumers with the experience of watching cars, but also improve the sales of automobile manufacturers.

    多媒体技术构建出虚拟的真实场景,只能在科幻电影中看到,距离我们的生活遥不可及。但其实科技发展到今天,多媒体的应用已经无处不在。 伴随着数字技术的不断发展,数字展厅设计的应用领域也在进一步扩展,并日益影响着众多行业展示营销手段。如果您想了解数字展厅设计的更多资讯,欢迎咨询北京东格展厅设计公司,我们期待着您的到来。